At a customer meeting earlier in the week, our company was asked to provide a number of results and services that are currently unavailable. They are also asking for these results by the end of 2012.
As with many customer requests, there are some things that are possible and some that are not. There are also daunting obstacles (both internal and external) to completing some of the requests. The time frame is extremely aggressive. Our response was carefully calibrated.
Ironically, these same customers were asking the suppliers in the room to overlook some of the technical hurdles that they are facing as they bring some of these functions to life in their own organization. They asked us to focus on the positive aspects of what could be done and not on what we were unable to achieve.
As I work with standards, I am reminded that there is a wide gap between rhetoric and reality. It is often unwise to accept everything you hear at face value. If you parse deeply enough, you often find that there is a tiny kernel of truth hidden deep within an ocean of words.
Let's see what happens on January 1.
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