Most of what you learned about investing is probably wrong

Interesting article:

http://www.fortunefinancialadvisors.com/blog/most-of-what-you-probably-think-about-investing-is-wrong

Sample of the findings:

Buying stocks trading at 52-week lows is not smarter than buying stocks trading at 52-week highs:

Similar to investors not wanting to buy equities when market indices are at all-time highs, many investors are extremely reluctant to buy stocks that are trading at or around 52-week highs.  The thinking, of course, is the same:  if one buys at the yearly high, he or she is simply setting him- or herself up for disappointment.  However, as the brilliant research team at Alpha Architect points out, this ignores two crucial factors:  momentum, which in the simplest terms means that stocks that are rising tend to keep rising, and stocks that are down tend to keep going down; and the bias of technical (i.e. price action) over fundamental concerns (e.g. the valuation of the company).  The Alpha Architect folks sum up the issue thusly:

It goes on to point out that higher risk doesn't necessarily result in higher reward.