Describing the pain

I am trying to come up with new ways to describe the challenge many of our customers face in trying to scan our products. They complain that there are up to ten different variations of barcodes for the identical SKU.

The best analogy I can draw is when you are trying to rush through the self-checkout line at the grocery store. It seems that there is always one line where the person in front of you is at a complete stop because they can't scan one of their items. They have to wait and call over the lone service person who is trying to keep track of multiple aisles at once. That is what it can be like for our customers!