This video from Business Insider explains why iPhones are always set to 9:41 AM in ads.
The original iPhone was announced by Steve Jobs at 9:42 AM. The iPhones originally started with that time. Then the iPad was announced at 9:41. Ever since, most Apple products have 9:41 as the time.
The one exception is the Apple Watch. It is set to 10:09 AM. Most watch manufacturers set the time at 10:10 so the hands on the watch don't obscure the brand name. Apple set their watch a minute earlier to be "ahead of the curve".
Business Insider: Why the time is always 9:41 for Apple products
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