Why Amazon is eating the world

Excellent summary of the ways that Amazon has built competitive advantage for itself.

They have successfully integrated strategy into their operations:

"But this much is obvious — we all know about AWS. The incredible thing here is that this strategy — in one of the most herculean displays of effort in the history of the modern corporation — has permeated Amazon at every level. Amazon has quietly rolled out external access in nooks and crannies across their entire ecosystem, and it is this long tail of external service availability that I think will be nearly impossible to replicate."

....

"The key advantage that Amazon has over any other enterprise service provider — from UPS and FedEx to Rackspace — is that they are forced to use their own services. UPS is a step removed from backlash due to lost/destroyed packages, shipping delays, terrible software and poor holiday capacity planning. Angry customers blame the retailer, and the retailer screams at UPS in turn. When Amazon is the service provider, they’re permanently dogfooding. There is nowhere for poor performance to hide. Amazon has built a feedback loop as a moat, and it is incredible to watch the flywheel start to pick up speed.

Amazon has committed to this idea at a granular level. Even when it comes to services that can’t be sold, Amazon is still making a push to expose the services externally. The perfect example of this is Amazon’s Marketplace Web Service (MWS) API — this is the set of services that Amazon Marketplace sellers can use to programmatically exchange data with Amazon. Amazon built out a service that they call the “Subscriptions API,” which gives the seller instant notification of any price change by any competitor — including Amazon itself!

Amazon is externally exposing the tools it uses to set its own prices in order to guarantee that the price listed on Amazon is as low as possible for the customer. This has spawned a whole ecosystem of third-party price-optimization tools called “repricers,” which use the MWS API to automatically respond to price changes in order to maximize sales for the Marketplace seller (the WSJ published a great piece on this back in March, aptly likening it to high-frequency trading). The beauty here is that Amazon doesn’t care if a seller undercuts Amazon’s price — Amazon takes a 12-15 percent commission on the sale regardless, and then collects FBA fees to boot."

It will be difficult for the competition to catch them.

TechCrunch:  Why Amazon is eating the world